A crucial component of web design to help your website stand out from the competition is colour. A well-chosen colour scheme can draw customers in, communicate your brand's message, and even affect their purchase behaviour. In this post, I'll cover the top 10 colour combinations that will distinguish your website in 2023.
Before we move on, remember you can build your websites, landing pages, APIs, and more, with or without coding on DoTenX for free. Make sure to check it out and even nominate your work to be showcased.DoTenX is open-source and you can find the repository here: github.com/dotenx/dotenx.
Neon Brights: Bright, neon colours are making a comeback in a big way. This bold colour scheme is perfect for websites targeting a young, energetic audience and works particularly well for graphic design and branding.
Example: Fluorescent yellow, hot pink, electric blue.
Pastel Palette: Soft, muted pastels are a popular choice for websites that want to convey a sense of calm and sophistication to visitors. This colour scheme is ideal for beauty and wellness brands, as well as lifestyle and fashion websites. Example: Powder blue, baby pink, mint green
Earth Tones: Earth tones, such as greens, browns, and beiges, are a perfect choice for websites in the natural, organic, or eco-friendly space. This colour scheme particularly conveys a sense of authenticity and connection to the earth. Example: Olive green, terracotta, sandy beige
Monochrome: A monochromatic colour scheme based on multiple shades of a single colour, can give a cohesive and elegant look to your website. This approach is ideal for luxury brands and works very well for websites in the fashion, art, or interior design space.
Vibrant Violets: Purple is closesly associated with luxury, creativity, and spirituality, making it a great choice for websites in a variety of industries from fashion and art to SaaS. This colour scheme works particularly well when paired with metallic accents.
Example: Lavender, plum, amethyst
Coral Craze: Coral is a warm and playful colour that has become increasingly popular in recent years. This colour scheme is perfect for websites targeting a younger, fashionable audience and works well in the fashion and beauty industries.
Examples: Peach, salmon, coral
Tropical Tints: Bright, tropical colours, such as oranges, pinks, and greens, are perfect for websites targeting a fun-loving, adventurous audience. This colour scheme works particularly well for travel and leisure brands.
Example: Tangerine, hot pink, neon green
As a final note, remember you can or pehaps should adjust these colours based on the seasons or aligned with the events particularly known or important to your audience to take the user experience to a whole new level.